SuiteGrowth is a UK-built dental review platform. It runs on WhatsApp with Anthropic Claude AI sentiment scoring and native Dentally integration, on transparent month-to-month pricing with no long-term contract.
It is live across 28 UK dental clinics. Deepcar Dental Care, an independent Sheffield practice, added 183 Google reviews in 30 days on SuiteGrowth while holding a 5.0-star rating, publicly verifiable on Google. It was built and proven inside a leading 12-clinic UK dental group.
Working Feedback is an established review and feedback provider. The comparison below uses publicly available information about both platforms.
The thing that actually matters
A five-star review nobody can find is worth nothing.
Before a new patient calls your reception, reads your website, or hears a word-of-mouth recommendation, they see your Google rating. It sits in Search, in Google Maps, and increasingly inside the answer an AI assistant gives when someone asks it to recommend a dentist. That is the shop window.
A feedback-wall tool gathers lovely comments and shows them on a page no new patient ever visits. It can feel productive, and it does almost nothing for the decision a stranger makes when they search “dentist near me”. SuiteGrowth is built around the opposite idea: the review only counts when it is on Google.
Same patients. Same message. A very different outcome.
The gap between a Google-first tool and a feedback wall is not marginal. On the data studied, across UK dental practices, it is roughly ten times the reviews that actually reach Google.
Feedback-wall tool
0.9%
of contacted patients end up leaving a review a new patient can find on Google.
At the top, practices do
~10%
of patients leaving a Google review, from the same appointment message, over WhatsApp.
Reviews reaching Google
~100%
versus around 27% of reviews collected through a feedback platform.
Open rates: WhatsApp averages ~98%, email ~22%. Figures are drawn from the practices and platform reporting studied and from published UK review benchmarks; your numbers depend on patient volume and how you ask.
Feature comparison
| Feature | SuiteGrowth | Working Feedback |
|---|---|---|
| Where the review lands | Your Google profile (default) | Its own feedback / review pages |
| Reviews reaching Google | ~100% | ~27% (data studied) |
| Primary channel | Email + SMS | |
| Open rate | ~98% (WhatsApp) | ~22% (email) |
| Patient → Google review | Up to ~10% at the top | Under 1% |
| AI sentiment scoring | Yes, Claude AI, 1–5 scale + 7 flags | Basic / feedback scoring |
| 1-star interception gate | Yes, server-side, cannot be bypassed | Review filtering available |
| Dentally integration | Native API, ~60-second real-time sync | Integration available |
| Treatment-type timing | Yes, 6 delay tiers by treatment | Standard delay options |
| Gold Card loyalty | Full platform included | Not available |
| Campaign Manager | Segmented WhatsApp campaigns | Email campaigns |
| Patient re-engagement | Lapsed, birthday, aftercare, wellness | Recall and reminder tools |
| UK bank holiday awareness | Yes, all 4 nations | Standard scheduling |
| Multi-location | Up to 5 locations, one login | Available |
| Contract required | No, month-to-month | Contact for terms |
| Pricing (single practice) | £450/month + £750 setup | Contact for pricing |
SuiteGrowth pricing is transparent and all-inclusive: £450/month plus a one-time £750 setup, month-to-month with no long-term contract and no per-feature add-ons. Working Feedback feature and pricing details are based on publicly available information, contact them directly to confirm.
The key differences, in detail
1. Where the review actually lands
This is the difference that decides everything else. Working Feedback's model gathers reviews onto its own platform and star-rating pages first. That builds a testimonial wall you control, but it is a wall strangers do not visit. SuiteGrowth makes your Google Business Profile the default destination, so the review lands where patients search and where Google's ranking rewards you for recency and volume.
In the data studied, only around 27% of reviews collected through a feedback-wall tool ever reach Google. With SuiteGrowth it is close to all of them. Every review that stays on a private wall is a review not working for you in Search.
2. WhatsApp vs email and SMS
A review request that is never opened never converts. WhatsApp open rates average around 98%. Email averages around 22%. SuiteGrowth asks over WhatsApp with a one-tap Google link; Working Feedback leans on email and SMS. On the same patient list, that channel gap is the single biggest reason one practice collects a handful of reviews a month and another collects dozens.
It is not that the patients are different. It is that most of them never saw the email.
3. AI sentiment scoring and 1-star interception
SuiteGrowth uses Anthropic Claude AI to score every patient reply on a 1–5 scale and check for 7 safety flags (pain, complaint, anxiety, confusion, booking intent, escalation, balance query). The 1-star interception gate is server-side, so it cannot be bypassed by a clever message or a system-prompt trick.
Dissatisfied patients never receive the public Google link. They get a personal follow-up from your team instead, which gives you a resolution window before an issue becomes a public 1-star review. Feedback filtering exists elsewhere; a gate that runs server-side and routes clinical concerns to a human is the part that is hard to copy, and the part that keeps you the right side of GDC guidance.
4. One platform vs one feature
Working Feedback is primarily a feedback and review collection tool. SuiteGrowth bundles review automation, loyalty (Gold Card), patient re-engagement (lapsed, birthday, aftercare, wellness), campaign management, reputation tracking, and operations tools into one subscription, all running on the same WhatsApp channel and the same Dentally data.
If you only ever want a review collector, either tool can do it. If you want the patient relationship worked end to end, reviews, recalls, reactivations, and referrals from one place, that is a different class of product.
5. Built for UK dental, on Dentally
SuiteGrowth is built specifically for UK dental practices on Dentally. Bank-holiday handling covers all 4 UK nations, timing is calculated by treatment type, the compliance model is designed around GDC guidance and Google's review policy, and pricing is in GBP with no VAT surprises. Native Dentally sync fires a request within about 60 seconds of a completed appointment, with no exports and no manual work.
What the feedback-wall pitch leaves out
The case for a collect-onto-our-platform tool sounds reasonable until you ask where the reviews go.
“Our review pages give you your own reputation platform.”
The reality: They give you a page no new patient searches for. A stranger choosing a dentist looks at Google, not a vendor's star-rating microsite. A testimonial wall you own is a wall strangers do not visit.
“Email review requests work fine.”
The reality: They are mostly unopened. In the benchmarks studied, email requests convert a fraction of what WhatsApp does, because roughly four in five are never read. The request that is never seen never becomes a review.
“Filtering out unhappy patients protects your rating.”
The reality: Only if it is done safely. A gate that can be bypassed, or that hides genuine clinical concerns instead of routing them to a human, is a compliance risk. SuiteGrowth's gate is server-side and sends clinical or unhappy replies to your team, not into a void.
“Reviews are reviews, it doesn't matter where they sit.”
The reality: It is the whole game. Google reviews drive local ranking, Maps visibility, and the AI answers that now recommend dentists. A review on a private wall does none of that. On the data studied, ~73% of feedback-wall reviews never reach Google at all.
Which platform is right for you?
Choose SuiteGrowth if:
- ✓You use Dentally as your PMS
- ✓You want reviews on Google, not a private wall
- ✓You want WhatsApp as the primary channel
- ✓AI sentiment scoring and 1-star interception matter to you
- ✓You want loyalty, campaigns, and re-engagement in one platform
- ✓You want month-to-month terms with no contract
Consider Working Feedback if:
- →Your practice doesn't use Dentally
- →Email and SMS are preferred over WhatsApp
- →You want a self-hosted feedback wall more than Google reviews
- →You're already using Working Feedback and are happy with it
Frequently asked questions
What is the main difference between SuiteGrowth and Working Feedback?+
Where the review ends up. Working Feedback is built to collect patient feedback and reviews onto its own platform and star-rating pages. SuiteGrowth is built to put reviews on your Google Business Profile, the place new patients and AI assistants actually read before choosing a dentist. SuiteGrowth also asks over WhatsApp rather than email, scores every reply with AI, and only invites happy patients to review publicly.
Does Working Feedback post reviews to Google?+
Working Feedback can surface a Google review link, but its core model collects feedback onto its own review pages first. In the data studied, only around a quarter of reviews gathered through a feedback-wall tool end up on Google. SuiteGrowth sends the review straight to Google as the default destination, so close to all of them land where patients search.
Why does WhatsApp matter for review requests?+
Because a request that is never opened never converts. WhatsApp messages are opened around 98% of the time, against roughly 22% for email. Working Feedback leans on email and SMS. Ask a happy patient over WhatsApp with a one-tap Google link and the number of reviews you collect each month changes completely.
Is SuiteGrowth compliant with GDC guidance and Google's review policy?+
Yes. SuiteGrowth never incentivises a public review and never posts on a patient's behalf. Its 1-star interception gate is server-side and cannot be bypassed, so unhappy or clinical replies are routed to your team privately instead of to a public review link. This is the safety model, and it is the part competitors find hardest to copy.
How many Google reviews will we actually get?+
It depends on patient volume and how you ask, but the gap is large. Through a feedback-wall tool, under 1% of contacted patients tend to end up as a Google review. Over WhatsApp with a one-tap link, the best practices reach around 10%. On the same patient list, that is roughly a ten-times difference in reviews reaching Google.
Do I need Dentally to use SuiteGrowth?+
SuiteGrowth is built for UK practices on Dentally, with native API sync that fires a review request within about 60 seconds of a completed appointment, timed by treatment type. If you are not on Dentally, Working Feedback may be the more straightforward fit. If you are, SuiteGrowth's integration is deeper and fully automated.
Is there a contract?+
SuiteGrowth is month-to-month at £450/month plus a one-time £750 setup, with no long-term contract and no per-feature add-ons. Working Feedback pricing and terms are not published, so contact them directly to confirm.
See what your patients would receive
Book a 15-minute call. We'll show you the exact WhatsApp flow, the 1-star gate, and the Google reviews and bookings it would win your practice.
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