This comparison is based on publicly available information. We aim to be fair and accurate about both platforms.
Feature comparison
| Feature | SuiteGrowth | Working Feedback |
|---|---|---|
| Primary channel | Email + SMS | |
| Open rate | ~98% (WhatsApp) | ~22% (email) |
| AI sentiment scoring | Yes — Claude AI, 1–5 scale + 7 flags | Basic / feedback scoring |
| 1-star interception gate | Yes — server-side, cannot be bypassed | Review filtering available |
| Dentally integration | Native API, 60-second real-time sync | Integration available |
| Treatment-type timing | Yes — 6 delay tiers by treatment | Standard delay options |
| Gold Card loyalty | Full platform included | Not available |
| Campaign Manager | Segmented WhatsApp campaigns | Email campaigns |
| Patient re-engagement | Lapsed, birthday, aftercare, wellness | Recall and reminder tools |
| UK bank holiday awareness | Yes — all 4 nations | Standard scheduling |
| Multi-location | Up to 5 locations, one login | Available |
| Contract required | No — month-to-month | Contact for terms |
| Pricing (single practice) | £450/month + £750 setup | Contact for pricing |
Working Feedback feature details based on publicly available information. Contact Working Feedback directly to confirm current pricing and features.
The key differences
1. WhatsApp vs email and SMS
This is the biggest practical difference. SuiteGrowth uses WhatsApp as the primary channel. WhatsApp open rates average 98%. Email open rates average 22%. For patient review requests — which depend on the patient actually seeing and responding to the message — this channel difference translates directly into how many reviews you collect per month.
Working Feedback focuses on email and SMS. Both are established channels for patient communication, but response rates for review requests are significantly lower than WhatsApp.
2. AI sentiment scoring and 1-star interception
SuiteGrowth uses Anthropic Claude AI to score every patient reply on a 1–5 scale and check for 7 safety flags (pain, complaint, anxiety, confusion, booking intent, escalation, balance query). The 1-star interception gate is server-side — it cannot be bypassed by AI instruction or system prompt.
This means dissatisfied patients never receive the Google review link. They receive a personal follow-up from your team instead — giving you a resolution window before the issue becomes a public 1-star review.
3. Product scope
Working Feedback is primarily a feedback and review collection platform. SuiteGrowth bundles review automation, loyalty (Gold Card), patient re-engagement (lapsed, birthday, aftercare), campaign management, reputation tracking, and operations tools in a single subscription.
If you're looking for a focused review collection tool, either platform may suit. If you want a broader patient engagement platform that covers loyalty, re-engagement, and campaigns as well as reviews, SuiteGrowth has the wider scope.
4. UK-specific design
SuiteGrowth is built specifically for UK dental practices on Dentally. Bank holiday handling covers all 4 UK nations. The interception compliance model is designed around GDC guidance and Google's review policy. Pricing is in GBP with no VAT surprises. Working Feedback also serves the UK dental market.
Which platform is right for you?
Choose SuiteGrowth if:
- ✓You use Dentally as your PMS
- ✓You want WhatsApp as the primary channel
- ✓AI sentiment scoring and 1-star interception matter to you
- ✓You want loyalty, campaigns, and re-engagement in one platform
- ✓You want month-to-month terms with no contract
Consider Working Feedback if:
- →Your practice doesn't use Dentally
- →Email and SMS are preferred over WhatsApp
- →You want a focused feedback tool without broader features
- →You're already using Working Feedback and are happy with it
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