The review system behind 12,500+ five-star Google reviews

Yorkshire Dental Suite and Smile White were built by the Dalghous brothers — four brothers who grew two dental brands from scratch to 28 clinics, 12,500+ Google reviews, and 7,300+ Trustpilot reviews. The twins, Dr. Hassan and Dr. Hussein Dalghous, are the clinical faces of the group — the dentists patients know and trust across Yorkshire.

Behind the scenes, it was Ali Dalghous and Dr. Mohamed Dalghous who built the commercial engine that powered that growth.

Ali was Sales Director at Smile White, responsible for scaling the brand into one of the UK's most reviewed cosmetic dental companies. He built the sales teams, the patient acquisition strategy, and the systems that drove thousands of Trustpilot reviews. He saw first-hand that the businesses generating the most revenue weren't the ones with the biggest ad budgets — they were the ones with the best reviews.

Mohamed ran technical operations across Yorkshire Dental Suite. While Ali was driving Smile White's growth, Mohamed was building the infrastructure behind the scenes — the automations, the follow-up systems, the internal tools that made 28 clinics run like one. He's the one who built the first version of the WhatsApp follow-up system that SuiteGrowth is based on.

That system started as an internal experiment. Automated WhatsApp check-ins after every appointment. If a patient was happy, they got nudged toward a Google review at exactly the right moment. If they weren't, the team heard about it before Google did.

The results were hard to ignore. Review volume went up. Complaints went down. The rating across all locations held at 4.9 stars. Other practices started asking what they were doing differently.

So Ali and Mohamed productised it. SuiteGrowthis the same system that built some of the UK's highest-rated dental brands — now available to any practice that wants the same results.